Press Releases
Decision Counsel and Hanley Wood Change the Face of BtoB Online Events
January 18, 2010 — Berkeley, CA — Decision Counsel announced today the launch of an innovative new platform for Virtual Events market space. The Builder Concept Home 2010: A Home for the New Economy, launched at the International Builders Show in Las Vegas on January 19. For the first time in the Builder Concept Home’s twelve year history, it will be “open” exclusively as an online tour at www.builderconcepthome2010.com, using photo realistic renderings and state of the art movie software that enables a customizable experience for each user. Dubbed “The Most Innovative Home Never Built” the Builder Concept Home was designed by Marianne Cusato with the challenges of today’s construction market and a mantra of “Less is More” in mind.
The Decision Counsel Interactive Design Team, headed by Director of Rich Media Jon Moggio, built a one of a kind virtual tour experience using an abundance of dynamic flash and 3D animation as well as interior and exterior images of the house rendered and animated in partnership with BHI Media of Austin, TX. The end result is a virtual tour of the 1,700 square foot house fully furnished and finished down to the doorknobs and drywall with products from 27 sponsoring building product manufacturers. “Our goal this year was to respect and reflect what is going on in the housing industry right now and present what we believe is a good model for the future.” says Builder Magazine’s Editorial Director Boyce Thompson.
More than a virtual tour, the Builder Concept Home 2010 is also an interactive website with product features, tips on Green Building and video clips from industry leaders. Says Sal Fuentes, President and CEO of Decision Counsel, “With the launch of the Builder Concept Home, Hanley Wood has set the bar for digital B2B events. They have combined the best of on line custom publishing, virtual events and lead generation.”
About Decision Counsel
Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.
www.decisioncounsel.com
For More Information Contact:
Deirdre Devlin
Decision Counsel
Phone: (925) 566-4100