Press Releases

Decision Counsel Announces the Delivery of Thomson Reuters Marketing and Messaging Materials for the Launch of the New Reuters.com

December 1, 2009 — Berkeley, CA —Decision Counsel announced today the delivery of the marketing and messaging materials which accompany the new Reuters.com. The new Reuters site, slated for release on December 4, 2009, marries a strong editorial voice with professional-grade information and data. Reuters has been providing news and information to the world’s media outlets for over 150 years and the new Reuters.com was launched to meet the demands of affluent business decision makers seeking direct, fast and deep access to professional grade intelligence. The new Reuters.com provides these business decision makers with the knowledge to act.

The Decision Counsel Strategy and Design Team, headed by CEO Sal Fuentes and EVP of User Experience Brad Gerstein, worked with the Reuters team to develop a strong messaging strategy to accompany the website launch. “No other publisher in the world delivers Reuters’ combination of content excellence, audience quality and brand respect,” commented Fuentes, “We wanted to build them a strong marketing position. We think that the ideas of the ‘Knowledge to Act’ providing their audience with their ‘Inside Edge’ is a strong reflection of the global reach and depth of penetration into markets that Thomson Reuters provides.” The Decision Counsel Design Team designed and developed a Flash Sales Presentation and Online Media Kit to accompany the new Reuters.com. “We wanted the new marketing materials to reflect the intuitive information architecture of the new site,” Gerstein states, “With our use of Flash animation and strong visuals and infographics, these marketing materials work with the new website to maintain Thomson Reuters’ position as the most trusted information brand on the planet.”

“We are very pleased with the messaging and marketing materials the Decision Counsel team has developed,” says Mark Goodrich, VP of Product Development and Strategy, “These will act as an effective marketing counterpart to the new Reuters.com, empowering our highly desirable audience to act, innovate and lead.”

About Decision Counsel

Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.
www.decisioncounsel.com

For More Information Contact:

Deirdre Devlin
Decision Counsel
Phone: (925) 566-4100