Press Releases
Decision Counsel Strategy Featured in Business Week
April 3, 2009 — Berkeley, CA — In their April 2, 2009 issue Business Week featured an article mentioning Threatpost.com, a news and community network site created for Kaspersky Lab by Decision Counsel. The article sites Threatpost.com as an example of vendors moving into the media sector of the web to boost visibility via branding efforts. Threatpost.com is one of several sites emerging with business employing journalists to generate news and media regarding a specific industry. Threatpost.com focuses on computer and internet security and aggregates articles and videos from across the Web. It employs two journalists to blog, edit the site, and produce its podcasts.
Kaspersky is the world's largest privately held anti-malware company. The company offers its products and technologies to industry and consumers in virtually every country around the globe. The launch of Threatpost.com is an attempt by Kaspersky to increase “public discourse” concerning issues affecting internet security, the article states. Kaspersky, unlike many other companies launching sites, is not after a media business.
The Decision Counsel Team, lead by Executive Vice President Brad Gerstein, built a comprehensive online community for Kasperky's Threatpost.com consolidating large amounts of content in one easy to navigate site. The site features blogs by Kaspersky Lab's Security Evangelists Ray Naraine and Dennis Fisher, along with other industry experts and discussion forums on a variety of subjects related to internet security. Threatpost.com also features videos, podcasts, slideshows and various industry specific RSS feeds.
About Decision Counsel
Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.
www.decisioncounsel.com
For More Information Contact:
Deirdre Devlin
Decision Counsel
Phone: (925) 566-4100