Press Releases
DC Launches New Website for Groundbreaking Las Vegas Restaurant
January 1, 2009 — Berkeley, CA — Decision Counsel announced today the launch of a new website for Tacos & Tequila, the latest restaurant to open in the Luxor Hotel Las Vegas. Tacos & Tequila is a highly stylized restaurant with a fun, energetic vibe and a flavorful menu. The restaurant is owned and operated by Drive This! Entertainment. Embodying traditional and modern elements of Mexican style intermixed with rock’n’roll flair, T&T combines the talents of world-renowned restaurateur and chef Richard Sandoval with the innovative creations of New York-based design team Rafael Alvarez and Brannen Brock. The 8,000 square-foot restaurant was designed with five icons of Mexican culture – the sombrero, the shot glass, the bullfight, skeletons and seductive women – in mind.
The Decision Counsel Interactive Design Team, headed by Director of Rich Media Jon Moggio, built an edgy, provocative website, rich with vibrant colors and images with an abundance of dynamic Flash animation. Dancing skeletons, sexy women, tequila tales and a full calendar of events are just a few of the features on this exciting website. Michael Frye, CEO of Drive This! Entertainment said of the site, “We are absolutely thrilled with the site Decision Counsel built for us! The page is fun, provocative, and interactive, everything we were expecting and more. Moggio and his team did a phenomenal job with all the interactive Flash elements. They built a site that really reflects the essence of Tacos & Tequila, stylish with a fun, energetic vibe. They didn’t just create a web page, they created an experience.”
“This site presented unique and exciting challenges,” Moggio stated, “Here at DC we love to push the envelope and try new things. The Flash-heavy site is edgy, vibrant, and exciting, like the restaurant itself. It was a pleasure to work with Drive This! Entertainment to realize their vision for Tacos & Tequila. The site features lots of hidden animations which encourages visitors to explore the different pages and also peaks interest in the whole Tacos & Tequila experience.”
About Decision Counsel
Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.
www.decisioncounsel.com
For More Information Contact:
Deirdre Devlin
Decision Counsel
Phone: (925) 566-4100