Press Releases
DC Launches New Website for New Vegas Hotspot
December 1, 2007 — Berkeley, CA — Decision Counsel announced the launch of a new website for CatHouse LV restaurant and lounge at the Luxor Las Vegas. Fusing restaurant, lounge and performance, CatHouse LV offers the Las Vegas nightscape a discrete playpen for spontaneous, provocative and sophisticated entertainment where voyeurism isn’t just okay, it’s encouraged. A loungerie inspired by the rich opulence of a 19th-century European bordello, CatHouse LV combines a world-class restaurant, orchestrated by Chef Kerry Simon, with an upscale lounge, creating a seductive nightlife venue. Interactive theatrics – in the form of exotically clad, professionally trained performers – means surprise is mandatory for every guest. As the night progresses, two DJs juxtapose rhythmic tastes within distinct areas and dancing by beautiful, lingerie-clad performers heats up the night.
The Decision Counsel team, led by Vice President and Creative Director Brad Gerstein, built a lush, visually stimulating website, to mirror the opulence and ambiance of the venue. Utilizing rich colors and textures, along with Flash animation, Gerstein and the DC Team, created an effective way to showcase Cathouse’s venue, award winning cuisine, celebrity guests, and profiles on their lovely Coquettes. In addition to being visually stimulating, the site features a soundtrack featuring the hottest international and local DJs, playing everything from House to Rock. Seth Yudof, owner of CatHouse, says of the Decision Counsel designed site, “All of us at CatHouse were very pleased with the outcome of the site. Brad and his team did an excellent job of capturing the seductive vibe of CatHouse, showcasing it in a sexy, playful way. The design and the functionality of the website are even better than we expected.”
“We wanted the website to feel rich and lush,” Gerstein stated, “Vegas is all about indulgence, and that was our inspiration for the site. From the beautiful design, to the beautiful venue, to the beautiful women, our goal was to make this site as enjoyable and visually stimulating as possible. CatHouse is a hip, sexy new hot spot and it was our pleasure to build them a hip, sexy new webpage.”
About Decision Counsel
Decision Counsel is a full-service strategic branding and interactive firm headquartered in Berkeley, CA. Founded in 2001, Decision Counsel is a privately held firm with clients throughout the United States; current clients include Thomson Reuters, Condé Nast, Ziff Davis Enterprise, and Johns Hopkins University.
www.decisioncounsel.com
For More Information Contact:
Deirdre Devlin
Decision Counsel
Phone: (925) 566-4100